Direct-to-Consumer Marketing Materials

Branding

As a Senior Art Director/Associate Creative Director at Snapfish, I played a central role in the company’s rebrand. I concepted and designed new product pages and surface designs for items featured on the Snapfish site, bringing fresh energy to the customer experience. Collaborating with the social media team, I helped shape strategy and produced content across multiple platforms, ensuring campaigns were visually engaging and aligned with brand goals. I also developed targeted B2C campaign concepts and built seasonal toolkits that maintained brand consistency across channels. From concept through completion, my work reinforced a cohesive, modern visual identity for the Snapfish brand.

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Company: Snapfish

Role: Senior Art Director/Associate Creative Director

(Branding, Art Direction, Concept, and Completion)