BRANDING/CREATIVE DIRECTION

 

Built the brand vision for this medical device startup in clinical trials; including redesigning the company and device logos. In addition, I managed, concepted, art directed projects in the digital and print space while preparing for the launch of this device and procedure upon approval by the FDA. The role also included re-designing the website (and UX), developing product artwork, photo art direction, print marketing materials, emails, exhibit graphics, and social media campaigns to enhance the overall company image building brand affinity.

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Role: Brand/Creative Director