NUVESSE

B2C Marketing Materials

Branding​, Advertising, and Packaging

This project called for more than a campaign, it called for building a brand identity. The result was “Look Forward,” a story-driven platform capturing the brand’s promise of optimism and renewal. The brand DNA was created from scratch, uncovering the values and voice that would guide every expression of the product line and crafted a brand story designed to resonate with consumers seeking both beauty and meaning in their skincare ritual. I led concepting, management, and art direction across a wide range of touchpoints;  packaging that told the story, print and digital ads that spread the message, and a website that became the centerpiece of the brand narrative. Every element was designed to work together seamlessly, giving the skincare line a unified presence from launch.

Agency: Oōtem Advertising

Role: Senior Art Director

(Branding, Strategy, Concepting, Creative Direction)