NUVESSE

B2C Marketing Materials

Branding​

I was tasked with not just creating a campaign, but building an identity from the ground up. The result was the “Look Forward” campaign—a story-driven platform that captured the brand’s promise of optimism and renewal. By defining the brand DNA, uncovering the values and voice that would guide every expression of the line, I crafted a brand story designed to resonate with consumers seeking both beauty and meaning in their skincare ritual. To bring the vision to life, I led concepting, management, and art direction across a wide range of touchpoints: packaging that told the story, print and digital ads that spread the message, and a website that became the centerpiece for the brand narrative. Every element was designed to work together seamlessly, ensuring that the skincare line launched with a bold, unified presence.

Agency: Oōtem Advertising

Role: Senior Art Director

(Branding, Strategy, Concepting, Creative Direction)