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PQ Bypass
INDIAN LEAP WINERY
Consumer Brand Marketing Materials
Branding/Creative Direction
Drove brand recognition through integrated print, packaging, social, CRM/email, display, UX/UI, web, and promotional campaigns to boost awareness and revenue. Enhanced the direct-to-consumer website to improve user experience and engagement. Created product artwork, marketing collateral, and storytelling content; shaping both the visual identity and written voice to elevate the image of this small-production winery.
Company: Indian Leap Winery
Role: Creative Director
(Strategy, Branding, Creative Direction, Concept)
Brand identity, Brand Design System, Site Map, and Website Design
Programs used:
Pen & Paper
Illustrator
Photoshop
XD
ActiveCampaign
Branded print collateral, email campaigns, and social media
Led the design, development, and strategy of digital (social, email, and display ads) and print collateral (brochures, business cards, print ads), while adhering to the brand identities, color palettes, photography, and brand voice.
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