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PQ Bypass

INDIAN LEAP WINERY

Consumer Brand Marketing & Creative Direction

Led the brand strategy across print, packaging, social, email, display, UX/UI, and web while building integrated campaigns that grew both awareness and revenue for this boutique winery. Beyond the campaign work, I overhauled the direct-to-consumer website to elevate the user experience and created  product artwork, collateral, and storytelling content that shaped Indian Leap’s visual identity and voice from the ground up.

Company: Indian Leap Winery

Role: Creative Director

(Strategy, Branding, Creative Direction, Concept)

Brand identity, Brand Design System, Site Map, and Website Design

Tools: Pen & Paper, Illustrator, Photoshop, XD, ActiveCampaign

Cover of Design System
Logo Usage
Sitemap
Indian Leap Website

© 2026. Michelle Leshner Designs.

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