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PQ Bypass
INDIAN LEAP WINERY
Consumer Brand Marketing & Creative Direction
Led the brand strategy across print, packaging, social, email, display, UX/UI, and web while building integrated campaigns that grew both awareness and revenue for this boutique winery. Beyond the campaign work, I overhauled the direct-to-consumer website to elevate the user experience and created product artwork, collateral, and storytelling content that shaped Indian Leap’s visual identity and voice from the ground up.
Company: Indian Leap Winery
Role: Creative Director
(Strategy, Branding, Creative Direction, Concept)
Brand identity, Brand Design System, Site Map, and Website Design
Tools: Pen & Paper, Illustrator, Photoshop, XD, ActiveCampaign




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